Shirley Chia is a dynamic professional with a Diploma in Graphic Design, showcasing her innate creative abilities and proficiency in visual communication. With over 18 years of experience, she has held pivotal roles as a Branding, Creative and Marketing leads across different prestigious organizations within the media publication as well as advertising industries with clientele ranging from FMCG, beauty and lifestyle sectors.

In 2019, Ms Shirley joined Meridian Medical Group as Creative and Marketing Director to lead the team responsible for brand and performance marketing including content and creative, media and social media, influencer partnership marketing, Customer Relationship Management (CRM) and digital channel target marketing. One of Ms Shirley’s key responsibility is inventing effective and profitable Consumer (B2C) marketing strategies – especially in the context of digital transformation:

• Design effective and profitable strategies based on consumer’s behaviour, preferences and demographics
• Build and strengthen brand identity, awareness and loyalty among consumers
• Leverage digital channels such as online advertising and content marketing to reach target consumers
• Execute promotional campaigns to drive consumer interest, engagement and sales
• Build partnerships and collaborations with other brands, influencers and key opinion leaders to expand reach to new consumers and elevate brand’s visibility
• Skillful positioning of brand in the market to meet the needs and desires of the target audience
• Manage marketing budgets to achieve maximum return on investment