Mr Alan Hoo, a distinguished Marketing Strategist and Business Development Director, begun his career in the Medical Disposables sector, significantly contributing to key implementations for Malaysian government hospitals. Notably, he successfully implemented products for the Ministry of Health under the Bumiputera Vendors Development Program for ASEAN harmonization (AEC 2025).

Mr Alan excels in building high-performance sales teams and implementing SOPs in both private and government sectors. His interpersonal skills and extensive network of professionals and key opinion leaders have been crucial to his success. As a trained Quality Management Representative for TUV SUV, he possesses vast knowledge in medical devices and has effectively trained personnel on their usage.

On June 1, 2019, Mr Alan was appointed Business Development Director of LKL Metaltech Sdn. Bhd., where he led the sourcing, market research, and the rollout of new product lines and technologies. He managed the registration process for new products under Medical Device Directive 93/42/EEC CE and ISO 13485 accreditation and oversaw the Semi-Knocked Down (SKD) Localization project.

From 2020 to 2023, as Director of San-Air SEA Sdn. Bhd., Mr Alan focused on enhancing indoor air quality with antimicrobial solutions to combat airborne diseases, including COVID-19. He developed key accounts in Southeast Asia and the United States, successfully implementing solutions with the Sabah State Government and the White House for COVID-19 mitigation.

Mr Alan’s career reflects his expertise and leadership in the medical products industry, driving significant advancements in business development and marketing strategies.